I am currently learning a lot about list building. It appears that
all the big internet gurus keep repeating that “THE MONEY IS IN THE LIST!!!”.
One of them is my mentor Alex Jeffreys. He tries to finally
put that thought into my head, and who would I be if I
didn’t listen to my mentor, right?
The technique I am about to describe is a little more advanced. So if you
are just starting out, you should put your focus on the strategies I posted
in the past, strategies that will help you to get your first couple of subscribers onto your list.
Now, Ad Swaps are actually a very easy process, but there are a couple of
prerequisites you should have to do them:
- Your list should have AT LEAST 200 subscribers. More is better, but you should start doing Ad Swaps once your list hits 250. Otherwise you are throwing cash out of the window.
- You should have at least one high converting free product to offer to prospects.
- You should have an autopilot mailing sequence for people that are new on your list, and you should know how responsive your current list is (by checking the stats in your AWeber account).
See, when participating in an Ad Swap, you are offering to
promote someone’s free product to your list. In return, this
person promotes one of your products to his list. Coming up with
a good deal here is a whole science of it own, but those are the basics.
If everything works out as planned, some people from the other persons
list join yours and vice versa. You can find people that are interested in
Ad Swaps under imadswaps.com
But how often can you do something like that?
Now that’s the great part about it. You can do it
almost every day! Since you are basically offering your
list free products, it is a nice way to strengthen your
relationship with your list.
This way you can grow a huge list, while working very little for it.
One more piece of advice though:
Documentation is key. You should always know how many subscribers you
get and how many you are sending. Plus, you don’t want to do Ad Swaps with
the same person twice (at least not for quiet some time). In order to have
power on the negotiating table, you should know all the facts concerning your
list (conversion rate in Ad Swaps, Avg. Open rate,…). Put don’t worry,
most facts can easily be taken over directly from AWeber!